Tech and Innovation
How the U.S. Cotton Trust Protocol Is Helping Cotton Farmers Drive Positive Social and Environmental Results
In part one of this series, I talked about the U.S. Cotton Trust Protocol, which is farm-level, science-based sustainability program launched by the National Cotton Council, (NCC) in late 2019. Its mission is to create positive outcomes on both social and environmental aspects of U.S. cotton farming. It is also harnessing powerful blockchain and other digital technologies to provide brands and retailers an unprecedented level of supply chain visibility.