From its humble beginnings creating hand-painted denim jackets to building an e-commerce clothing brand focused on creating one-of-a-kind artful designs, Aparna Avasarala, Denimrush, has redefined the traditional decorated apparel company. Going above and beyond, she delivers an immersive experience to persuade her clients’ customers to not only purchase more of the brand’s products but be a part of its story.
Using screen printing, heat applied graphics, and custom dyeing machines in her 3,000-square-foot studio and warehouse space in Mason, Ohio, the entrepreneur and a team of interns decorate a wide range of apparel and promotional products primarily using a signature brew of sustainable, machine-washable nontoxic paint as a substitute for dye. She has the capability to create merchandise in any color and hand paint it for an elevated brand experience
She targets consumer packaged goods and lifestyle brands that are outside the fashion space but want to turn their brand into a lifestyle by offering unique, trendy merchandise. Clients include Maybelline and Miss Universe.
Follow on Instagram: https://www.instagram.com/denimrush/?hl=en
Visit website: https://www.denimrushexperience.com