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Business Tips
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Business Tips
Pricing Your Shirts
Everyone is familiar with that less-than-desirable moment of having to sit down and work out your costs and pricing strategy. For beginners and seasoned decorators alike, pricing can still be a tricky challenge. And if done in a rush, it could lead to a big loss of profit over time. Done right however, pricing can be the gateway to a business that runs smoother and causes you fewer headaches. Today, Anthony Corsano gives his best tips and advice on how to approach the process of pricing.
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Business Tips
Working with Different Types of Artists
Every t-shirt design begins with an artist. Perhaps you have an internal art team, or you decide to bring on a freelancer. Maybe you have the opportunity to partner with a professional artist in the field. No matter, there are some good practices to make the process go smoother, and your designs better. Today we speak with Mitch Heiman, who has worked with a variety of artists throughout his career and shares some tips when it comes to working with artists.
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Business Tips
A Guide to Tackling Challenging Orders
Emmy Handen from Bravo Screen Printing has built a loyal relationship with the same client for over 15 years: a local summer camp who request a new design every summer for their kids to wear. This means Emmy has to manage a relatively large order, for kids of multiple ages, who will be doing multiple physical activities — all while having to think of an original design every year. To say the least, it’s a challenge. But after doing it for many years, Emmy’s become quite the expert on managing large and repeat orders. We talk to her today about how to make intimidating orders a lot more manageable.
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Business Tips
Simple Ways to Organize Small Print Shops
Jen Badger was completely taken by surprise when her one-person print shop took off. Now, ShineOn Designs has moved to a commercial space and gained another full-time employee which makes communication and organization a little more challenging compared to the days when Jen was working by herself. We catch up with her today to hear all about her top methods for keeping a small-scale business organized that are affordable, simple to use, and easy for any decorator to adopt.
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Business Tips
Finding a Niche Market: Street Style
When he was just nineteen, Dawaud Muhammad started selling t-shirts on the streets of Oakland. From there, he quickly realized that garment wear was what he wanted to do. Now, Dawaud runs Big Printing. And although he sells more through Instagram than on the streets, he’s been determined to keep street style at the heart of his business. We catch up with him to find out why he’s chosen to keep a niche market and why street style is so much more than a fashion trend for him.
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Business Tips
Understanding Your Customers
As a decorator, the wealth of potential customers can make it difficult to really know your market and understand your customer. For Marian Hinebauch however, this came naturally. Through intuitive decisions and incredible dedication, she was able to land a massive client order that radically changed her business. Today, Marian shares some of her best advice on how you can approach customer orders.
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Business Tips
How to Scale Your Business
Scott Valancy is a long-time player in the printing industry and is currently taking his company, Tee Shirt Central, into its sixteenth year. Coming from a business background, Scott has both the know-how and the experience of running a well-oiled ship. We speak to him about his best advice for growing a decorating business, and how to keep up with the fast-paced industry.
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Business Tips
Comparing Contract vs. Retail Printing
Most decorators will be familiar with this dilemma: do I go for contract printing or retail printing? Is it beneficial to do both or just specialize in one? Marian Hinebauch spent many years doing just contract printing but is now on a journey towards more and more retail projects. Today, she gives us a rundown of what she believes is the best, worst and most enjoyable aspects of each one.
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Business Tips
Building a Relationship with Your Employees
The screen printing business is not always the most glamorous. As Anthony Corsano has found, sometimes this can make it challenging to attract and engage new and existing employees. However, there are many ways we can strengthen the relationship with shop staff from a more empathetic approach.
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Culture and Trends
Adjusting to the Age of Amazon
Building and maintaining a business in the age of Amazon can be intimidating. We turned to printwear pioneer Mark Coudray to get his top tips for navigating the rapidly evolving eCommerce landscape.
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How to's
How To Build Your Brand
Following a successful few years of expansion across the country, Steve gives us some tips on how to build your brand.
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How to's
How To Grow Your Business
As someone who's started a screen-printing business, you’ve probably taken the sort of risks that make you an extreme optimist.
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Business Tips
Justin Lawrence: On Building a Subscription Based Company
“Treat people with kindness and integrity. Try to stay humble, and when you mess up - own it.
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