- 3.7 Oz/SqYd
- 50% Polyester, 25% Cotton, 25% Rayon
- 3.7 Oz/SqYd
- 50% Polyester, 25% Cotton, 25% Rayon
Business Tips
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Business Tips
Increase Customer Satisfaction By Bundling Your Services
By combining your print, art and shirt options into packages, you take the guesswork out of ordering for your customers, saving them time and increasing their job satisfaction.
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Business Tips
Setting Quality Standards In Your Shop
By establishing the goal to always do better in your shop, you ensure that employees are constantly evaluating their work.
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Business Tips
How To Succeed In The Music Merchandise Market
By Christine Geromino, owner, Midnight Supply Co. Seattle
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Business Tips
3 Tips to Better Employee Retention
3 Tips to Better Employee Retention
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Business Tips
Coping with COVID: Make Employee Retention a Priority
Coping with COVID: Make Employee Retention a Priority
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Business Tips
9 Tips to Find Direct to Garment (DTG) Friendly T-shirts
We’ve got the top nine qualities to look for (and avoid) to find the best DTG-friendly cotton T-shirts.
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Business Tips
8 Growth Hacks from a Million-Dollar Printer
DJ Kinslow shares eight tactics that literally multiplied his revenues 10 times in just under four years.
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Business Tips
DTG vs Screen Printing: Finding the Sweet Spot
Learn about the distinct advantages screen printing and DTG printing offer and how to determine which process is right for your shop.
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Business Tips
4 Proactive Ways to Stay Profitable in 2021
As we enter 2021, here are four areas to consider quarterly to consistently improve your shop’s sales.
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Business Tips
8 Industries Negatively Affected by COVID-19
Here are 6 ways your business may look a little different in the second half of 2020.
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Business Tips
Explore The Wellness Side Of Health Care For Unlimited Growth
Explore The Wellness Side Of Health Care For Unlimited Growth
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Business Tips
Coping with COVID: Keep in Constant Communication
Keeping in Constant Communication with Staff and Customers helps to maintain Valuable Relationships
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Business Tips
Creating an Evaluation Checklist
Use this handy list to make sure you are checking every aspect of a shirt’s look and feel to ensure customer satisfaction and maintain your standards.
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Business Tips
Help Bands Sell More Merch
Helping bands sell more merch may be your ticket to higher profits.
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Business Tips
A Guide to Choosing Your First Embroidery Machine
Once you decide to offer custom embroidery, the biggest investment will be the machine. Here are some tips to consider when choosing your first embroidery machine.
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Business Tips
The Best Way to Learn Social Media Is By Doing
As long as you are reviewing and analyzing as you go, you will keep improving. Read more.
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Business Tips
Tips and Tricks for Successfully Printing DTG
This is the third in a series about getting started creating an online DIY design website and fulfillment using digital direct-to-garment printing. Read more.
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Business Tips
Getting Started in Embroidery
Matt Richardson shares some tips and tricks for ensuring your start in embroidery is successful. Read more.
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Business Tips
Recognizing The Importance of Branding
Know who you are and how to best communicate that to potential clientele. Learn about the importance of branding in social media marketing.
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Business Tips
Getting Started Selling T-Shirts Online
Learn the first steps you need to take if you want to start offering apparel decorating services from a website.
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Business Tips
Making a Difference in the Nonprofit Niche
Not only can you feel good about getting involved in the community and giving back, the nonprofit niche also can be a profitable market for your business. Learn more.
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Business Tips
Tips to Improve Customer Satisfaction
Clear, well-communicated customer service policies ensure that staff knows how to handle the problems that most often crop up. Learn more
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Business Tips
Finding Your Voice on Social Media
Nowhere is the advice to “Be Yourself” more important than on social media. Learn more.
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Business Tips
Why You Should Consider Using an ERP System in your Shop
There are many advantages to be gained from using an ERP system in your shop. Learn about them here.
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Business Tips
Getting Started with DTG Print on Demand
Learn the workflow process needed to produce print on demand using a DTG printer.
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Business Tips
Exploring the Power Of Social Media to Promote your Print Shop
If you haven’t been using social media to market your shop, it’s time to start. If you have, here are some tips on how to improve.
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Business Tips
Getting Started in Music Merch
Here’s how Christine Geronimo turned her passion and love for music into a thriving business.
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Business Tips
Know Your Business Basics to Survive & Thrive
While you may be the world’s best at artwork, decorating techniques and print quality, without basic business skills you’re never going to survive. Let’s get back to the business basics with Anthony Corsano.
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Business Tips
6 Ways to Add Shirts for a Cause to Your Lineup
Your decorated-apparel business is a platform you can use to raise awareness for different causes and social change. Keep these six points in mind when adding shirts for a cause.
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Business Tips
How to Promote Diversity and Inclusion in Your Shop
Here are some ways you can implement diversity strategies in your workplace.
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Business Tips
Elevate Your T-shirts with Custom Tags
Adding custom tags can help create the perception of retail apparel or private label garments. Here are 6 ways to creatively use them and generate a great profit for your shop.
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Business Tips
How to Sell T-shirts to Museums and Galleries
Learn how TX-based Industry Print Shop has become an invaluable resource and a partner for the local arts community and how you too can tap into this market.
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Business Tips
8 Ways to Make Sustainability Part of Your Business
There’s a corporate responsibility as well as a consumer demand for goods produced in a way that creates a lighter impact. Here are 8 ways Amy incorporates sustainable practices in her everyday business.
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Business Tips
A Guide to Selling to Non-profits
Nonprofits are a huge market, both at the national and local levels. Here are five ways Meryl has grown her nonprofit client list over the years.
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Business Tips
How to Support Your Music Clients Right Now
Rich believes there will be a long-term shift from selling the bulk of band merch at live venues toward a more immediate online buying experience. He shares 4 key ways you can tap into this new selling landscape.
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Business Tips
6 Tips to Streamline Your Ordering Process
Scott Valancy shares 6 expert tips to help make your shop’s ordering process more efficient and keep it running smoothly.
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Business Tips
A Guide to Large Order Personalization
Emmy Handen from Bravo Screen Printing shares some tips and tricks on how she gets large complex orders done and dusted
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Business Tips
Pitching New Uses for T-shirts
Unprecedented situations, such as COVID-19, can result in a business shift. Here are some thought-starters for pitching new t-shirt business ideas.
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Business Tips
COVID-19 Silver Lining Stories
3 Printshop Owners on How their Response to the Pandemic Has Created a Silver Lining for Their Companies and Communities
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Business Tips
Handling T-Shirt Pricing in Our New Normal
Long-time apparel industry veteran Anthony Corsano, COO of Brookfield, CT-based Bolt Printing, weighs in on smart T-shirt pricing strategies.
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Business Tips
How to Handle Post-COVID-19 Employment Concerns
Here are 10 ways to manage COVID-19 employee communication and COVID-19 employee stress, with input from apparel-decorating shop owners.
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Business Tips
5 Ways Decorators Shake Up T-Shirt Marketing
Decorators are revamping their t-shirt and apparel marketing in light of a pandemic-stricken economy. Here are 4 areas they’re finding key ways to serve customers’ new and morphing needs.
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Business Tips
Scale Your Shop with the Right Equipment
Here are eight of Jenifer Badger’s suggestions - based on her own experience scaling a shop—for purchasing new or used equipment.
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Business Tips
Screen Printing Isn’t Dead
Veteran Printer, Dave Gardner, shares his thoughts on why he believes DTG printing will never replace screen printing.
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Business Tips
6 Ways COVID-19 Impacts Screen Printers
A look at what the future may hold for 8 industries challenged by COVID-19.
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Business Tips
Upselling Tips for Print Shops
Useful tips and hacks for upselling different services to your existing customers.
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Business Tips
How to Match Customers to their Perfect T-shirts
Here are 7 tactics to match customers to their perfect t-shirts, starting with their very first order.
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Business Tips
Overseas Orders
Marian shares how she got started with overseas orders and how she overcame challenges that came her way.
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Business Tips
Working with PTAs
Here are Emmy Handen’s valuable insights on how she’s able to tackle these complex orders.
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Business Tips
Customer Loyalty in 5 Proven Steps
Here are five steps that Marian Hinebauch recommends you take to create a loyal customer base.
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Business Tips
7 Ways to Streamline Your Smaller Shop’s Operations
Whether you’re a startup decorating shop, a sole proprietor or a shop that’s had to downsize to a smaller staff, there are some key ways you can streamline your operations to stay competitive. Learn more.
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Business Tips
Marketing Your Shop Traditionally
Zachary Traxler has gotten lucrative results from combining digital with traditional marketing. Today, he shares his tips on how to run a great traditional marketing campaign.
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Business Tips
How to Handle Burnout
Jen Badger shares how she manages and adjusts her work patterns to alleviate stress, allowing her to rediscover the motivation for her craft.
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Business Tips
How to Manage Your Inventory Like a Pro
Learn about the worth of having surplus stock, and how to go about it smartly.
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Business Tips
Use Instagram to Turn Followers Into Loyal Customers
Here are eight key ways Dawaud Muhammad uses Instagram to connect with his exact right prospects—and turn them into loyal customers, who buy and refer his shop, on repeat.
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Business Tips
The COVID-19 Business Game Plan Part II
In part II of this series, Mark Coudray shares tips and ideas on creating a plan that will strengthen your business and how to best prepare for the return to “normal.”
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Business Tips
Veteran Printer Evolves To Survive and Returns To Help Others
Mark Coudray shares his story and conveys a strong message to those who may be struggling or fearful of what the future might bring.
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Business Tips
The COVID-19 Business Game Plan -Part I
In part one of this two-part series, Mark Coudray shares how COVID-19 is changing the printwear landscape and encourages you to stay positive, proactive and plan.
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Business Tips
What’s Now? What’s Next? 6 Immediate Steps for Mapping an Uncertain Future.
Mitch Heiman, of Perrin Sportswear in Michigan, shares long-term thinking and short-term practical strategies for surviving the Covid-19 pandemic.
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Business Tips
Online Fundraising Stores: Creating a Positive Impact
Adam Smith, of Lucky Prints, shares his thoughts on how retrofitting his company’s digital tools might help other businesses in Chicago—stay in business.
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Business Tips
Asking Hard Questions Without Easy Answers
An interview with the Chair of the Board of Decorators on how print businesses doing the right thing now can also be doing the right thing for the future.
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Business Tips
5 Core Team Members Every Print Shop Needs
Decorated-apparel industry veteran Anthony Corsano, president and COO at Brookfield, CT-based Bolt Printing, knows what kind of team a successful shop needs to uplevel its operations.
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Business Tips
Understanding Facebook’s Changing Algorithms to Reach Your Target Audience
Traxler offers six tips for mastering interaction on Facebook in 2020 with the newest algorithms
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Business Tips
Creating an Employee- Focused Culture
Don’t lose sight of what really makes you successful— your employees. Tap into these nine tips for creating an employee-focused culture.
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Business Tips
Helping Customers Come Up with Ideas
Before hitting the press, you may need to guide your customer in coming up with ideas - as some might not have the faintest clue of what the end product should look like. Today, Marian shares some of her best practices for guiding customers through their brainstorming journey.
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Business Tips
Moving Leftover Product
Learn how you can limit surplus inventory and strategies you should consider when looking to convert slow-moving products.
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Business Tips
6 Reasons to Expand into DTG Printing Today
Here are six reasons Dan Strickland knows DTG is a no-brainer for any print shop.
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Business Tips
Selling to Clients who Don’t want T-shirts
Are you looking to reach new audiences or diversify your portfolio with new businesses? Zach shares some examples of inventive ways to win over new clients and strike new business deals.
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Business Tips
Making the Most of Your Trade Show Experience
Dan shares his thoughts on how to get the very best out of tradeshows, as both an attendee and an exhibitor.
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Business Tips
How to Manage Your Shop Remotely
Read Adam’s top tips on how to manage a business remotely and learn the importance of technology and staff training in this process.
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Business Tips
Printing for High Schools
Printing t-shirts for high schools can be a treasure trove for decorators. Read more here.
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Business Tips
Business Software for Print Shops
Dawaud shares insights on the software he likes using, how it helps him, and how you can benefit from implementing business management programs yourself.
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Business Tips
Understanding Blended Margins
One way to better manage your finances is through blended margins: Looking at your profits and sales channels as one, interconnected system - rather than independently.
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Business Tips
Running a Screen Printing Shop with Family
Dan Strickland started Garment Gear 20 years ago together with his brother, Dallas. Today he happily shares some of his insights on how they manage their successful shop.
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Business Tips
Collaborating with Local Art Communities
Through actively seeking collaborations with others, Jenifer Badger has pushed her own creative limits and opened new revenue streams along the way.
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Business Tips
Creating Engaging Online Content For Your Shop
DJ Kinslow talks about the benefits online content can bring to your shop, and how you can get better at making your own.
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Business Tips
Planning and tracking your production process
Adam Smith provides valuable tips on how to streamline and boost production speed and deliver consistent quality — print after print.
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Business Tips
How To: Set Up Shop for the First Time
Jen Badger from Shine On Designs set up her apparel business in the basement of her own house in Iowa, starting completely from scratch. This meant she had to figure out how she was going to fit all this new equipment into her limited workspace. Not long after setting up, she outgrew her basement and had to relocate again, making her no stranger to thinking up a good shop layout. This has given Jen some helpful knowledge and valuable hindsight on what she wishes she knew when she was setting up for the first time. We chat to her today to hear some of these fail-safe guidelines for people setting up their print shop for the first (or second!) time.
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Business Tips
Pricing Your Shirts
Everyone is familiar with that less-than-desirable moment of having to sit down and work out your costs and pricing strategy. For beginners and seasoned decorators alike, pricing can still be a tricky challenge. And if done in a rush, it could lead to a big loss of profit over time. Done right however, pricing can be the gateway to a business that runs smoother and causes you fewer headaches. Today, Anthony Corsano gives his best tips and advice on how to approach the process of pricing.
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Business Tips
Working with Different Types of Artists
Every t-shirt design begins with an artist. Perhaps you have an internal art team, or you decide to bring on a freelancer. Maybe you have the opportunity to partner with a professional artist in the field. No matter, there are some good practices to make the process go smoother, and your designs better. Today we speak with Mitch Heiman, who has worked with a variety of artists throughout his career and shares some tips when it comes to working with artists.
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Business Tips
A Guide to Tackling Challenging Orders
Emmy Handen from Bravo Screen Printing has built a loyal relationship with the same client for over 15 years: a local summer camp who request a new design every summer for their kids to wear. This means Emmy has to manage a relatively large order, for kids of multiple ages, who will be doing multiple physical activities — all while having to think of an original design every year. To say the least, it’s a challenge. But after doing it for many years, Emmy’s become quite the expert on managing large and repeat orders. We talk to her today about how to make intimidating orders a lot more manageable.
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Business Tips
Simple Ways to Organize Small Print Shops
Jen Badger was completely taken by surprise when her one-person print shop took off. Now, ShineOn Designs has moved to a commercial space and gained another full-time employee which makes communication and organization a little more challenging compared to the days when Jen was working by herself. We catch up with her today to hear all about her top methods for keeping a small-scale business organized that are affordable, simple to use, and easy for any decorator to adopt.
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Business Tips
Finding a Niche Market: Street Style
When he was just nineteen, Dawaud Muhammad started selling t-shirts on the streets of Oakland. From there, he quickly realized that garment wear was what he wanted to do. Now, Dawaud runs Big Printing. And although he sells more through Instagram than on the streets, he’s been determined to keep street style at the heart of his business. We catch up with him to find out why he’s chosen to keep a niche market and why street style is so much more than a fashion trend for him.
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Business Tips
Understanding Your Customers
As a decorator, the wealth of potential customers can make it difficult to really know your market and understand your customer. For Marian Hinebauch however, this came naturally. Through intuitive decisions and incredible dedication, she was able to land a massive client order that radically changed her business. Today, Marian shares some of her best advice on how you can approach customer orders.
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Business Tips
How to Scale Your Business
Scott Valancy is a long-time player in the printing industry and is currently taking his company, Tee Shirt Central, into its sixteenth year. Coming from a business background, Scott has both the know-how and the experience of running a well-oiled ship. We speak to him about his best advice for growing a decorating business, and how to keep up with the fast-paced industry.
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Business Tips
Comparing Contract vs. Retail Printing
Most decorators will be familiar with this dilemma: do I go for contract printing or retail printing? Is it beneficial to do both or just specialize in one? Marian Hinebauch spent many years doing just contract printing but is now on a journey towards more and more retail projects. Today, she gives us a rundown of what she believes is the best, worst and most enjoyable aspects of each one.
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Business Tips
Building a Relationship with Your Employees
The screen printing business is not always the most glamorous. As Anthony Corsano has found, sometimes this can make it challenging to attract and engage new and existing employees. However, there are many ways we can strengthen the relationship with shop staff from a more empathetic approach.
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Culture and Trends
Adjusting to the Age of Amazon
Building and maintaining a business in the age of Amazon can be intimidating. We turned to printwear pioneer Mark Coudray to get his top tips for navigating the rapidly evolving eCommerce landscape.
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How to's
How To Build Your Brand
Following a successful few years of expansion across the country, Steve gives us some tips on how to build your brand.
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How to's
How To Grow Your Business
As someone who's started a screen-printing business, you’ve probably taken the sort of risks that make you an extreme optimist.
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Business Tips
Justin Lawrence: On Building a Subscription Based Company
“Treat people with kindness and integrity. Try to stay humble, and when you mess up - own it.
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